Introduction: The future of a nation lies with the children, and traffic safety matters a lot to our entire society. Every member of society has a responsibility to enhance children’s safety knowledge, to make them aware of risks, and to ensure they travel in a safe manner.  

Children are at risk of traffic injury in their daily lives, how can we make sure that they know the danger and avoid it? To address this problem, the top priority of traffic safety education for children is to help them develop risk awareness at a young age.

In an attempt to further make children aware of traffic safety and guardians aware of their responsibility to keep their children safe on the road, on May 31, 2023, June 1 Children’s Day Traffic Safety Book Sharing Meeting with the theme of “Traffic Safety Ensures Happy Childhood” was held in Beijing. This event was under the guidance of the Transport Administration of the Ministry of Public Security and the Supervision Department of the Ministry of Education, sponsored by the Road Traffic Safety Research Center of the Ministry of Public Security and China Publishing Group Co., Ltd. (CPG) Research Press, and supported by Duolun Technology. The children’s picture book series “Traffic Safety of Chinese Zodiac” was unveiled at the meeting. 

Make children aware of traffic safety

Make parents aware of their responsibility to keep children safe 

After three years of preparation, the picture book series “Traffic Safety of Chinese Zodiac” made its debut on the same day. This series is developed elaborately by the Road Traffic Safety Research Center of the Ministry of Public Security and CPG Research Press under the guidance of the Transport Administration of the Ministry of Public Security. Designed to protect children and adolescents from road traffic accidents, this book series discusses the most common and typical traffic risks children aged 3 to 6 face in walking, playing, riding in cars, and other daily activities. By reading these books to their children, parents are educating them on traffic safety and risks, improving children’s awareness of risks when crossing the road, and recognizing their responsibility in ensuring the safety of their children.

Joint efforts of family, university, enterprise and society

to ensure traffic safety

Sister Xiaolu, China Media Group CCTV children’s channel anchor

This meeting was chaired by CCTV children’s channel anchor Sister Xiaolu and attended by nearly 100 people. Honored guests are cadres and executives from the Publishing Bureau of the Publicity Department of the CPC Central Committee, the Traffic Administration of the Ministry of Public Security, the Supervision Department of the Ministry of Education, CPG and Duolun Technology. Participants also include children’s literature writers, science picture book writers, reading promoters, and preschool education experts, as well as kindergarten and elementary school teachers, student and parent representatives, and media professionals. The event was broadcast live on the official media platforms of the Traffic Administration of the Ministry of Public Security, v.cctv.com and CCTV 14 Client. 

Wang Changjun, Director of Road Traffic Safety Research Center of the Ministry of Public Security

Chen Yonggang, CPG Deputy GM and Member of CPG Leading Party Members Group

Ge Bing, “father of The Blue Mouse and the Big Faced Cat” 

Li Jun, Assistant Researcher of the Department of Publicity, Education and Research, Road Traffic Safety Research Center of the Ministry of Public Security

The children of Beijing Haidian District Capital Kids Future Shangzhuang Kindergarten and traffic police Huang Kun of Beijing Chaoyang Traffic Detachment performed scene plays together. Mr. Ge Bing, a famous children’s literature writer and “father of The Blue Mouse and the Big Faced Cat”, shared what he has gained from creating the picture books. Li Jun, assistant researcher of the Department of Publicity, Education and Research, Road Traffic Safety Research Center of the Ministry of Public Security, shared the knowledge of the picture books.

Scene plays of Bunny’s Pumpkin Cart and The Calf Is Running Late

Emphasize safety via Chinese Zodiac

Cultivate traffic safety culture

At the meeting, the Traffic Administration of the Ministry of Public Security, the Road Traffic Safety Research Center of the Ministry of Public Security, the Supervision Department of the Ministry of Education, the Publishing Bureau of the Publicity Department of CPC Central Committee, the Chinese Society of Education, CPG and Duolun Technology jointly launched the children’s picture book series “Traffic Safety of Chinese Zodiac” and the donation ceremony. They also kicked off the activity “Safety Week of ‘Traffic Safety of Chinese Zodiac’ Picture Books Available in Kindergarten”. 

The future of a nation rests in the hands of children and adolescents, so protecting their safety on the road is everyone’s responsibility. As a technology enterprise in the road traffic safety industry, Duolun Technology will, under the direction of the Traffic Administration of the Ministry of Public Security, continue to work with research institutes, news agencies, publishing houses and other organizations and public security traffic management departments, to launch more cultural products for children that are close to life, innovative, and related to traffic safety, to cultivate traffic safety culture that is more aligned with motorized society, and to contribute to the nation’s continued progress in traffic safety civilization.